What is SIP? Session Initiation Protocol [SIP] is an open signaling standard used to set-up, control and tear down any session based information exchange, such as a voice call, across the Internet.

Is This Voice Over The Internet? Not necessarily. Where an existing customer xDSL connection is used, yes the traffic is over the Internet. Where a Rosie Red DSL circuit is installed, this is only Voice over Internet Protocol [VoIP]. Customer call traffic is not carried over the public Internet and is "on-net" to us. This enables us to control the quality of the call from the network core out to the end user telephone. In this way Rosie Red sidesteps the tricky issue with VoIP, namely, how to guarantee voice quality across the Internet.

Can customers retain their existing BT numbers? In most cases yes, though this depends on the local customer exchange. Further exchanges and Service Providers are continually being added.

What cost savings should my customers expect? It varies depending on the type of deployment, the opportunity to centralise resource, number of sites, total number of endpoints and the application requirement within the customer business. Generally speaking, RosieTALK will reduce customer costs by 20-30% through BT trunk replacement, economies of scale in call billing, free on-net calling, reduced capital costs and reduction of administration and support costs.

Can we interconnect with PBX's? Yes - it is expected that some customers will want a phased deployment or a longer internal trial of the service. Or they may have a new PBX in a branch that it doesn't make sense to decommission. For whatever reason, RosieTALK offers full interconnection with any PBX that supports QSIG [all PBX's manufactured in the last 6 years should support this]. Using an intermediate gateway, we can provide full desk-to-desk dialing and feature transparency.

How many users can be supported? There is no real limit. For RosieTALK there is no difference between 10 and 1000 users per site. As size increases the complexity lies predominantly in the LAN; considerations include internal traffic routing, securing sufficient bandwidth and building in appropriate fail over mechanisms.

Do customers need a separate DSL connection to Rosie Red? Not for smaller deployments. There are two factors to consider; bandwidth and assured call quality. We need to allow 30kps for each call, so there must be enough bandwidth to support the required simultaneous calls. In most cases where there are more than 5-10 users, we will advise a separate connection that has priority for our network and will not traverse the public Internet.

How is RosieTALK positioned? RosieTALK is a business class service with business class feature sets. That is to say, this is not a technology led sale and will not generally be presented as such to the end user client. Neither is it simply a cheaper option than a PBX.

How is RosieTALK sold? We see considerable value in the Partner relationship with the end user. RosieTALK will not necessarily be a service that users can subscribe to online and receive handsets by courier the next day. The sales process is consultative, where the project is scoped, surveyed, commissioned and end users trained.

Why should I partner with Rosie Red?

• Rosie Red allows Partners to vary end user pricing and consequently margin. It is reasonable to achieve margins circa 50% on on-going service charges. Across the board, Rosie Red promises Partners a better margin opportunity.
• Hosted voice is our core business, not a "bolt-on" to an existing portfolio. You can be sure we have our eye on the ball and that we will continue to add features, applications and Partner tools.
• Our customised provisioning portal enables Partners to use the RosieTALK interface to provision third party services and bill for them.
• This is not vapour-ware. RosieTALK currently has in excess of 1000 active end users.
• Our commitment is to provide Partners with comprehensive marketing support through our Partner Extranet. This will include Case Studies, Presentations, Brochures, web site content etc.

How quickly can I become a Partner? At the conclusion of an Accreditation Training course, Partners are able to demonstrate, sell and deploy the service on a vendor sale basis. Further training a commitment to Rosie Red is required for a full white-label service. Extranet access and branded Reseller portal access included as part of the session.

How quickly can the service be installed? Almost immediately if required. Users are live as soon as they are provisioned. Additional lead time would be for number porting and DSL installation, if a separate DSL was being used.

What skill sets are required in my business? Provisioning users and physically installing the handsets on-site requires limited technical expertise, although this depends on the scope of the deployment. The IP phones assume their profile from RosieTALK when connected to the Internet via the LAN. Edge devices, where supplied through the Rosie Red fulfillment house, are preconfigured and simply need to have the DSL line plugged in. Some technical understanding of LAN topography and technologies is sufficient. Where Partners lack these skills, or where PBX interconnect is part of the solution, Rosie Red have technical staff that can be sub-contracted. RosieTALK Provisioning and Billing is the focus of Partner Training, a prerequisite to becoming a Partner.

How is RosieTALK billed? Initial hardware [including handsets, router, Power Over Ethernet switch] are either upfront capital costs or leased to the customer by the Partner. RosieTALK services charges are billed monthly in arrears. Rosie Red does not carry the customer debt so it is up to Partners to credit check their customers and take other prudent steps. Partners may prefer to bill customers monthly in advance for service charges.

The Rosie Red 1-Bill billing engine offers the capability to bill customers direct, with Partner logo and branding, or to provide raw billing information that can be imported into Partners existing billing system. Third party services [such as Maintenance] can be included within the 1-Bill system to simply and unify Partner billing to end users.

What local redundancy/survivability options are there? Survivability options are many and varied. Inbound call rerouting is available. Local router survivability, redundant DSL lines and fail-over PSTN access are also available on a range of router options, though this adds cost to the overall solution. It should also be stressed that RosieTALK offers levels of availability and business continuity that are simply not available on a PBX, regardless of the level of customer investment.

Is RosieTALK secure? There are an array of security measures in place to protect customers, Partners and the RosieTALK network. The IP telephones are a closed environment and are not susceptible to PC and other viruses. Nor are they a back-door for hackers to access the customer or RosieTALK network. User access to the system is strictly partitioned and there is rigorous, multi-layer authentication to the network core. The RosieTALK network is distributed between two London data centers and is patrolled 24/7.

What IP phones does RosieTALK support?Any SIP based IP phone can be used. Our preference is the Cisco 79xx range for the best balance of features and accessibility.

How are faults resolved? First level support is provided by the Partner using a RosieTALK FAQ. Any unresolved fault is logged and tracked within the Partner provisioning portal where it is escalated to Rosie Red. Hardware faults are escalated to the appropriate manufacturer or distributor. The Partner Extranet also has a searchable knowledgebase.

What marketing support will Rosie Red provide?We will provide everything needed to maximise the Partner opportunity at point of sale. Specifically, a range of brochures, rebranded brochure printing options, case studies, customer demo accounts, vertical market strategies, sales techniques, PowerPoint presentations, proposals, real-time quote generation system, telesales scripts etc